Activism, Behaviour, Communication
Crowdfund Investing in Clean Energy
by Justin Guay
A $90 billion opportunity to fund clean energy arrives!
A huge innovation in clean energy access finance has come along – and the $90 billion opportunity it presents is tremendous. It’s called crowdfunding, and it could catalyse clean energy across the developing world.
Crowdfunding allows early-stage companies, or projects to “crowd in” finance from lots of small sources over the Internet (you could consider it democratizing finance in a way). A notable non-profit precursor is Kiva, which has helped raise more than $500 million to date.
With the passage of the US JOBS Act, crowdfunding is now primed to move from a non-profit activity to a legitimate retail investment for the masses [see note below]. Bloomberg estimates that if even 1 per cent of the retail investment market is captured the opportunity is worth $90 billion dollars – which has energy access entrepreneurs understandably quite excited.
So why is crowdfunding so ideal for these entrepreneurs? Because the most effective means of delivering energy access is small scale, distributed clean energy. Crowdfunding is a financing model that mirrors this scale and distribution. But far more importantly, it allows entrepreneurs to access funding that traditional institutions have thus far failed to provide.
At the end of the day what determines “bankability” (the ability to secure finance) is overwhelmingly perception. That’s why clean energy had such a hard time for so many years. Not because it wasn’t legit, but because it was new — and in the minds of risk averse, conventional bankers new = risky. That has changed for the global clean energy market (which is now over $260 billion), but the stigma remains for those focused on innovations in delivering clean energy to poor citizens around the world.
As Nathanial Bullard explains in a must read note from Bloomberg New Energy Finance, this is where the true “disruptive potential” of crowdfunding lies:
“Crowdfunding…works in reverse – retail investors can determine which projects are brought to market” because “Crowdfunded investors…demand qualitative information….[which] places a premium on empathy.”
That’s right. People care about the poor having clean energy, so they make them bankable, traditional financiers be damned.
It’s just like what President Roosevelt did for the US as a part of the New Deal – by fiat he declared rural co-ops bankable by enabling the credit to flow and rural electrification to occur. It’s what our development finance institutions should do, but aren’t. Which is a tragedy, but in their absence the people will find a way.
This not only supports the democratization of finance and determines what’s bankable, it does so based on values — not just returns. That’s a big step toward re-embedding markets within social structures and making governments work for people, not corporations. It’s also a rude wake up call for those who still blindly accept that markets, and by extension human beings, are motivated solely by money.
But as many young social entrepreneurs are figuring out, there doesn’t need to be a conflict between doing good and making money. Crowdfunding will not only deliver energy access, it will also offer steady returns. Not spectacular returns based on exotic derivatives that destroy the global economy, but steady returns that rival standard investments available today.
There are of course limitations. Even if substantial amounts are raised via some of the most exciting startups like Sunfunder and Mosaic, this market will still likely require insurance products and a secondary market. This means we will still need conventional financial institutions to get their acts together. But if even a fraction of the $90 billion dollar annual potential is unleashed it’s hard to believe financial institutions will sit on the sidelines.
Considering their track record I’m not holding my breath. Instead, my money’s going to crowdfunding because I want to get the job done.
Through crowdfunding, people are essentially providing a zero-interest loan to organizations and products they support. What is even cooler than loaning money to startups? Getting a return on an investment! When many individuals contribute money to a project, and seek a financial return from that loan, it is known as “crowdfund investing.” Thanks to the bipartisan supported JOBS Act that was signed into law by President Obama in April 2013, it is now easier for small companies to raise money from investors and receive crowdfund investing. If you consider that most net job growth in the US comes from startups, it’s clear that legalizing crowdfund investing is a great way to create new jobs and promote economic recovery.
◊ Justin Guay is head of the Sierra Club’s International Program.
Publ. here 9.10.2013